The brand had a list of unique coupon codes created through Shopify that they uploaded into the Coupons App.
The brand created two campaigns in the Coupons App - one for returning customers, and one for new customers.
Each customer subset entered a dedicated HubSpot workflow offering them a personalized coupon code with product suggestions based on their previous shopping or browsing history.
The exit triggers for the workflows were based on store conversions, so customers who had not yet purchased received follow-up emails reminding them of their discount offer.