How an e-commerce fitness brand increased sales

An e-commerce brand specializing in fitness accessories struggled with declining sales after the holiday rush. To give their marketing efforts an added incentive, they decided to offer personalized discounts to new and returning customers, but needed to ensure the codes could only be redeemed once.

The Coupons Solution

The Coupons App provided a solution that would seamlessly integrate with the store's existing HubSpot setup to automate the distribution of personalized coupon codes while providing real-time analytics to optimize campaign performance. Here's how it worked:

1

The brand had a list of unique coupon codes created through Shopify that they uploaded into the Coupons App. 

2

The brand created two campaigns in the Coupons App - one for returning customers, and one for new customers.

3

Each customer subset entered a dedicated HubSpot workflow offering them a personalized coupon code with product suggestions based on their previous shopping or browsing history. 

4

The exit triggers for the workflows were based on store conversions, so customers who had not yet purchased received follow-up emails reminding them of their discount offer. 

Customer Wins

Unlimited coupon code distribution

This brand needed to send thousands of coupon codes to their growing customer base - without additional fees when scaling. The Coupons App allowed them to manage and distribute an unlimited number of coupon codes.

Increased returning customer rate

In addition to a boost in new customer acquisition, the brand was able to reconvert past customers with a short and sweet HubSpot Workflow incentivized with a personalized discount offer.

Increased total sales during promotion period

Plus, the ability to automate their marketing efforts not only saved time but also improved the effectiveness of their campaign, leading to a measurable ROI. 

See What The Coupons App Can Do For Your Business

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